{"id":2717,"date":"2024-03-29T08:37:00","date_gmt":"2024-03-29T08:37:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2717"},"modified":"2024-03-28T20:43:52","modified_gmt":"2024-03-28T20:43:52","slug":"first-read-on-1q-strong-user-growth-and-accelerations-in-march","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","title":{"rendered":"First read on 1Q: strong user growth and accelerations in March"},"content":{"rendered":"\n<p><em>This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest (PINS) &#8211;&nbsp;<\/strong>mobile DAU growth accelerated to +16% YoY in March MTD (up 3pp from February), with US downloads picking up significantly towards the end of March and carrying momentum through the end of the quarter.<\/li>\n\n\n\n<li><strong>Robinhood (HOOD)&nbsp;&nbsp;<\/strong><strong><em>&#8211;&nbsp;<\/em><\/strong>strong mobile activity with DAUs +68% YoY.&nbsp; The app had a significant spike in downloads in March likely driven by crypto prices, and downloads have leveled off ahead of Jan\/Feb levels.&nbsp;<\/li>\n\n\n\n<li><strong>Lyft (LYFT)-\u00a0<\/strong>mobile DAUs up 18% YoY in March, with downloads of the Driver app also strong &amp; outperforming peers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile standouts in 1Q<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-1024x682.png\" alt=\"\" class=\"wp-image-2718\" style=\"width:840px;height:auto\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-1024x682.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-300x200.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-768x512.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first week of March to trending up +75% in the current week. March U.S downloads also ramped on a sequential basis.<\/p>\n\n\n\n<p>Robinhood (HOOD) &#8211; Robinhood\u2019s mobile performance exploded in 1Q, with DAUs up +68% YoY in March, up from +20% in 4Q23. In the first week of March, downloads of the app spiked &#8211; likely driven by the trends in Bitcoin\/crypto prices. Downloads have now leveled off above February levels.<\/p>\n\n\n\n<p>Lyft\/Lyft Driver (LYFT) &#8211; Lyft\u2019s mobile activity looks strong on multiple fronts &#8211; DAUs are up +18% YoY in March, accelerating from +14% YoY in 4Q23. Downloads have also trended up throughout the quarter. The Driver app is also seeing strong mobile trends in 1Q.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth accelerating in March<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-1024x682.png\" alt=\"\" class=\"wp-image-2719\" style=\"width:840px;height:auto\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-1024x682.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-300x200.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-768x512.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data Request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile standouts in 1Q Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,6,10,8],"tags":[51,47,52],"class_list":["post-2717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-economy","category-fintech","category-social-media","category-travel","tag-digital-transformation","tag-macro-trends","tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First read on 1Q: strong user growth and accelerations in March - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First read on 1Q: strong user growth and accelerations in March - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile standouts in 1Q Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. 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