{"id":2478,"date":"2024-01-12T22:05:41","date_gmt":"2024-01-12T22:05:41","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2478"},"modified":"2024-02-22T21:11:38","modified_gmt":"2024-02-22T21:11:38","slug":"temus-impact-on-shein-has-peaked-and-is-now-receding","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/","title":{"rendered":"Temu\u2019s impact on SHEIN has peaked and is now receding"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>This was first published January 10, in our weekly newsletter <\/em>Apptopia Insight<em>. To receive insights like this weekly, sign up\u00a0<\/em><strong><em><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\">here<\/a><\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most downloaded Shopping apps in the U.S. in 2023 were Temu (113M) and SHEIN (68M).\u00a0<\/li>\n\n\n\n<li>In its first full year, Temu grew 482% YoY. SHEIN, in its ninth year, grew 65% YoY.<\/li>\n\n\n\n<li>A smaller percentage of Temu shoppers use SHEIN than vice versa,\u00a0but that trend is reversing in the latter half of the year.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/US-Shopping-Scorecard-1-1024x528.png\" alt=\"\" class=\"wp-image-2480\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/US-Shopping-Scorecard-1-1024x528.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/US-Shopping-Scorecard-1-300x155.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/US-Shopping-Scorecard-1-768x396.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/US-Shopping-Scorecard-1.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A month after PDD Holdings reported Temu taking share from SHEIN in Q3 earnings \u2013 and one month closer to the impending SHEIN IPO \u2013 it&#8217;s impossible not to zoom in on the two leading our&nbsp;Most Downloaded Shopping apps in the U.S. in 2023.&nbsp;<\/p>\n\n\n\n<p>Downloads, which are first-time installs only, speaks to advertising conversion. Both companies invest heavily in advertising, and it\u2019s notable to see SHEIN at 65% YoY growth, compared to 34% YoY in 2022, off the back of category expansion as it builds a marketplace.<\/p>\n\n\n\n<p>Engagement activity among users of both SHEIN and Temu in our device panel reveals high competitive intensity. SHEIN shoppers using Temu grew throughout the year, reaching over 60% in July. In late November, SHEIN shoppers on Temu declined to 55%. Conversely, Temu shoppers using SHEIN, while a smaller percentage, has grown since January 2023 to 25% mid-Q4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-1024x628.png\" alt=\"\" class=\"wp-image-2482\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-1024x628.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-300x184.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-768x471.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-1536x942.png 1536w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/SHEIN-Temu-cross-app-2048x1255.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Compare the shared customer activity of Temu and SHEIN with that of Temu and Amazon:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/temu-amazon-case-study\">Case study: Temu vs. Amazon<\/a><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>This was first published January 10, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. A month after PDD Holdings reported Temu taking share from SHEIN in Q3 earnings \u2013 and one month closer to the impending SHEIN IPO \u2013 it&#8217;s impossible not to zoom in on the two leading [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[52],"class_list":["post-2478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce","tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Temu\u2019s impact on SHEIN has peaked and is now receding - Apptopia<\/title>\n<meta name=\"description\" content=\"Discover how Temu&#039;s impact on Shein has peaked and is now receding. 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Get the latest insights on Apptopia&#039;s blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-12T22:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T21:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/TEMU-SHEIN-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Grant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Grant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/\"},\"author\":{\"name\":\"Tom Grant\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/dd4f11f1d475269a64bd8a3f7efc0199\"},\"headline\":\"Temu\u2019s impact on SHEIN has peaked and is now receding\",\"datePublished\":\"2024-01-12T22:05:41+00:00\",\"dateModified\":\"2024-02-22T21:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/TEMU-SHEIN-scaled.jpg\",\"keywords\":[\"Mobile channel check\"],\"articleSection\":[\"Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/\",\"name\":\"Temu\u2019s impact on SHEIN has peaked and is now receding - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temus-impact-on-shein-has-peaked-and-is-now-receding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2024\/01\/TEMU-SHEIN-scaled.jpg\",\"datePublished\":\"2024-01-12T22:05:41+00:00\",\"dateModified\":\"2024-02-22T21:11:38+00:00\",\"description\":\"Discover how Temu's impact on Shein has peaked and is now receding. 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