{"id":2332,"date":"1970-12-31T15:56:00","date_gmt":"1970-12-31T15:56:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2332"},"modified":"2024-01-25T17:37:49","modified_gmt":"2024-01-25T17:37:49","slug":"temu-makes-inroads-into-amazons-user-base","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/","title":{"rendered":"Temu makes inroads into Amazon\u2019s user base"},"content":{"rendered":"\n<p>In just a year since its launch, Temu has made impressive strides into Amazon&#8217;s user base, marking a significant shift in consumer behavior.&nbsp; Over 40% of Amazon users now use Temu, and early adopters from September and October 2022 spend more time on Temu than on Amazon. Temu has seen strong engagement from female users in particular who open Temu 50-60 times per month compared to the average user&#8217;s 40-45 times.<\/p>\n\n\n\n<p>Interestingly, Amazon users who also use Temu spend more time on Amazon than Amazon-only users, potentially indicating they are eCommerce power users.<\/p>\n\n\n\n<p>Temu\u2019s rapid penetration of Amazon&#8217;s user base, the compelling engagement of female users, and the dynamics of cross-app usage between Amazon and Temu users signifies a transformative shift in the digital shopping landscape.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogs--img\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"534\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/temu-amzn-for-blog-1.webp\" alt=\"\" class=\"wp-image-2334\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/temu-amzn-for-blog-1.webp 740w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/temu-amzn-for-blog-1-300x216.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In just a year since its launch, Temu has made impressive strides into Amazon&#8217;s user base, marking a significant shift in consumer behavior.&nbsp; Over 40% of Amazon users now use Temu, and early adopters from September and October 2022 spend more time on Temu than on Amazon. Temu has seen strong engagement from female users [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21,13],"tags":[],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Temu makes inroads into Amazon\u2019s user base - Apptopia<\/title>\n<meta name=\"description\" content=\"Temu makes inroads into Amazon&#039;s user base: Explore the competition and growth of this social media platform in the e-commerce space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Temu makes inroads into Amazon\u2019s user base - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Temu makes inroads into Amazon&#039;s user base: Explore the competition and growth of this social media platform in the e-commerce space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"article:published_time\" content=\"1970-12-31T15:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T17:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_2282110957.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Grant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Grant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\"},\"author\":{\"name\":\"Tom Grant\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/dd4f11f1d475269a64bd8a3f7efc0199\"},\"headline\":\"Temu makes inroads into Amazon\u2019s user base\",\"datePublished\":\"1970-12-31T15:56:00+00:00\",\"dateModified\":\"2024-01-25T17:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\"},\"wordCount\":137,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_2282110957.jpg\",\"articleSection\":[\"Investing\",\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/temu-makes-inroads-into-amazons-user-base\/\",\"name\":\"Temu makes inroads into Amazon\u2019s user base - 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