{"id":2327,"date":"1970-12-31T15:49:00","date_gmt":"1970-12-31T15:49:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2327"},"modified":"2024-01-24T20:08:32","modified_gmt":"2024-01-24T20:08:32","slug":"instacart-cart-opportunity","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/instacart-cart-opportunity\/","title":{"rendered":"Instacart (CART) Opportunity"},"content":{"rendered":"\n<p>Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. Following a period of consolidation, competitive dynamics have stabilized, presenting an opportunity to continue to grow, at least on the mobile side.&nbsp;<\/p>\n\n\n\n<p>Among our U.S. Consumer Insights panel, Device Penetration of food delivery apps is only 20 percent. That means 80% of mobile users have no food delivery app, implying a surprisingly robust TAM for Instacart.&nbsp;<\/p>\n\n\n\n<p>Additionally, the competitive threat remains low, with minimal overlap in audience.The Audience Overlap between Instacart and competitors Uber Eats (UBER), Postmates (UBER), DoorDash (DASH), and Grubhub (JET LN) ranges between 9 and 11 percent. Instacart users that download either Uber Eats or DoorDash &#8211; about 30% and 50%, respectively &#8211; remain active on Instacart, indicating a sticky value proposition.<\/p>\n\n\n\n<p>We also noticed Instacart growing its highest-value customers. Female user engagement is on the rise, with a 28% faster growth rate in app usage compared to male users since the start of 2022. Similarly, younger users now spend 10% more time on Instacart than older users.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogs--img\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"552\" height=\"210\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash.webp\" alt=\"\" class=\"wp-image-2329\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash.webp 552w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash-300x114.webp 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image apptopia__blogs--img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"552\" height=\"216\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png.webp\" alt=\"\" class=\"wp-image-2330\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png.webp 552w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png-300x117.webp 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Apptopia Proprietary Device Panel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. Following a period of consolidation, competitive dynamics have stabilized, presenting an opportunity to continue to grow, at least on the mobile side.&nbsp; Among our U.S. Consumer Insights panel, Device Penetration of food [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21,13],"tags":[],"class_list":["post-2327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instacart (CART) Opportunity - Apptopia<\/title>\n<meta name=\"description\" content=\"Instacart: Seizing the cart of opportunity. 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