{"id":2323,"date":"1970-12-31T15:29:00","date_gmt":"1970-12-31T15:29:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2323"},"modified":"2024-01-24T19:54:47","modified_gmt":"2024-01-24T19:54:47","slug":"females-time-spent-on-tinder-falls-off-a-cliff","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/females-time-spent-on-tinder-falls-off-a-cliff\/","title":{"rendered":"Females Time Spent on Tinder falls off a cliff"},"content":{"rendered":"\n<p>Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. Indeed, Apptopia data shows that Female Time Spent had been increasing sequentially up until August, when Tinder reported pulling back on ad spend to save for back-to-school campaigns.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogs--img\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"534\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent.webp\" alt=\"\" class=\"wp-image-2325\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent.webp 740w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent-300x216.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>In September, Tinder launched a resurgence of marketing activities, targeting college campuses and introducing exciting features that promise to drive product innovation for the remainder of the year. As of September 15th, there are initial signs of a rebound in time spent by females on Tinder. However, it still lags significantly behind levels seen earlier in the year, highlighting the substantial ground that needs to be regained, particularly as the school year progresses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. Indeed, Apptopia data shows that Female Time Spent had been increasing sequentially up until August, when Tinder reported pulling back on ad spend to save for back-to-school campaigns. In September, Tinder launched a resurgence [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21,13],"tags":[],"class_list":["post-2323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Females Time Spent on Tinder falls off a cliff - Apptopia<\/title>\n<meta name=\"description\" content=\"Females&#039; time spent on Tinder takes a nosedive. 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