{"id":2119,"date":"2023-07-19T14:35:00","date_gmt":"2023-07-19T14:35:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=2119"},"modified":"2024-02-19T04:41:25","modified_gmt":"2024-02-19T04:41:25","slug":"dating-apps-hot-summer-was-last-summer","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/dating-apps-hot-summer-was-last-summer\/","title":{"rendered":"Dating apps&#8217; hot summer was last summer"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>MTCH and BMBL app monetization peaked last summer<br><\/li>\n\n\n\n<li>Dating app growth inflected negative YoY in June<br><\/li>\n\n\n\n<li>User engagement trend lines (below)\u00a0<strong>show Bumble is declining, while consensus expects a QoQ acceleration in Paying Users<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1024x758.png\" alt=\"\" class=\"wp-image-2121\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1024x758.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-300x222.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-768x568.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1536x1137.png 1536w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data.png 1754w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp;<\/p>\n\n\n\n<p>Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. Hinge (MTCH) has improved this metric since the start of the year, while Bumble (BMBL) has declined.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The market expects to see a sequential growth in BMBL&#8217;s Paying Users, but app engagement metrics signal differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Bumble (BMBL): Correlation Coefficient of >.9 Exists Between Apptopia Daily Active Users and Bumble Paying Users<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-1024x727.png\" alt=\"\" class=\"wp-image-2127\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-1024x727.png 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-300x213.png 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-768x546.png 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">MTCH v. BMBL Female User Trends (Research)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp; Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. Hinge (MTCH) has improved this metric since the start of [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[48],"class_list":["post-2119","post","type-post","status-publish","format-standard","hentry","category-dating","tag-earnings-previews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dating apps&#039; hot summer was last summer - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/dating-apps-hot-summer-was-last-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dating apps&#039; hot summer was last summer - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp; Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. 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