{"id":188,"date":"2023-06-20T09:56:00","date_gmt":"2023-06-20T09:56:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=188"},"modified":"2024-01-24T19:25:48","modified_gmt":"2024-01-24T19:25:48","slug":"app-store-search-strategies-streaming-apps","status":"publish","type":"post","link":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/","title":{"rendered":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns"},"content":{"rendered":"\n<p>In our recent BRAG Index III with Digital Turbine, Peacock TV caught our attention as it outperformed Netflix, HBO Max, and Disney+ in Q1. Analysis revealed Peacock TV\u2019s big secret to achieving these superior results: investing into App Store Optimization (ASO) and Apple Search Ads (ASA) at a significantly higher rate than the rest of the market.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-outperforms-1024x515.webp\" alt=\"peacock outperforms\" class=\"wp-image-190\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-outperforms-1024x515.webp 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-outperforms-300x151.webp 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-outperforms-768x386.webp 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-outperforms.webp 1131w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So why are these mobile strategies important to streaming video services whose audience is mostly within their CTV app? Mobile and CTV are now a team, and consumers that opt for the big screen are now almost guaranteed to hit a roadblock before getting access to their favorite movies and shows. Particularly as password-sharing has tightened, the mobile app plays a sneaky yet vital role in the new account registration and authentication process, prompting users to download the mobile app before streaming on the CTV app. With remote in one hand and phone in the other, this multi-tasking consumer is Peacock\u2019s target when employing ASO and ASA tactics in the app-store.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Peacock knows how to play the ASA game by going after high-intent searches for their own content such as &#8220;NHL games&#8221; and &#8220;WWE Network.&#8221; In addition, it is capitalizing on competitor branded keywords like Netflix while Netflix does not have an ASA strategy. In&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/apptopia.com\/search-intelligence\" target=\"_blank\">Apptopia Search Intelligence<\/a>, we can see Peacock TV does not rank organically for any of these keyword examples, which means it is&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.apptopia.com\/can-you-grow-app-from-search-ads\" target=\"_blank\">playing offense on ASA<\/a>. Peacock also leveraged ASO by strategically updating their metadata to highlight niche sports programming leading up to major sporting events like the Daytona 500, the Masters, and WWE.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords-1024x603.webp\" alt=\"peacock keywords\" class=\"wp-image-191\" srcset=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords-1024x603.webp 1024w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords-300x177.webp 300w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords-768x453.webp 768w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords-1536x905.webp 1536w, https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-keywords.webp 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Streaming video apps, we\u2019re looking at you. CTV and mobile apps now have a symbiotic relationship, and proactive brands that recognize this \u2013 like Peacock \u2013 are meeting consumers at the app store with compelling ASA and ASO strategies.<\/p>\n\n\n\n<p>The &#8220;Brand-Relative App Growth&#8221; (BRAG) Index identifies the brands delivering installs beyond expectations and how they did it. Read more to explore Q1 2023 mobile growth through the lens of UA Brand Efficiency.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-horizontal is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-5f0daa91 wp-block-group-is-layout-flex\" style=\"background-color:#f1f6ff;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#3f89ff;font-size:20px\">Explore Q1 2023 mobile growth through the lens of UA Brand Efficiency.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/engage.apptopia.com\/cs\/c\/?cta_guid=19896db0-1bc4-4bdb-b9e5-0b99db9bd3f8&amp;signature=AAH58kFEpRoUt2vhN_gPS4TrOZCKeSQR9w&amp;pageId=121502055346&amp;placement_guid=4192f82d-aa6a-4e30-9097-346755484986&amp;click=fe56d817-8f9a-4824-a530-420ca3a9acd7&amp;hsutk=&amp;canon=https%3A%2F%2Fblog.apptopia.com%2Fpeacock-tv-brag&amp;portal_id=2045506&amp;redirect_url=APefjpGXnlwfHSl-EsnqihBsxRFHK5IM9JaHz2vCJqkASET2dNdrI02RVkAqnSWk4xioz-fOieHlOP7skXbUHa_384cuGVOECPUTNXjmDPGFE1GbtMDvb6PX36okczfWrzR128dpFweJv4Dg3Hvr0xypvWpKd8Z7rQ\" style=\"border-color:#3f89ff;border-width:1px;border-radius:5px;color:#3f89ff;background-color:#f1f6ff\">BRAG Index III<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our recent BRAG Index III with Digital Turbine, Peacock TV caught our attention as it outperformed Netflix, HBO Max, and Disney+ in Q1. Analysis revealed Peacock TV\u2019s big secret to achieving these superior results: investing into App Store Optimization (ASO) and Apple Search Ads (ASA) at a significantly higher rate than the rest of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,3],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-economy","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia<\/title>\n<meta name=\"description\" content=\"Optimize your app&#039;s discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Optimize your app&#039;s discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T09:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T19:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Tara Kirkpatrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Kirkpatrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\"},\"author\":{\"name\":\"Tara Kirkpatrick\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/951f3cbb788886fed205d6dd95f268e7\"},\"headline\":\"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns\",\"datePublished\":\"2023-06-20T09:56:00+00:00\",\"dateModified\":\"2024-01-24T19:25:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp\",\"articleSection\":[\"App Economy\",\"Entertainment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\",\"name\":\"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp\",\"datePublished\":\"2023-06-20T09:56:00+00:00\",\"dateModified\":\"2024-01-24T19:25:48+00:00\",\"description\":\"Optimize your app's discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp\",\"contentUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox-wp.apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#website\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox-wp.apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/951f3cbb788886fed205d6dd95f268e7\",\"name\":\"Tara Kirkpatrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8f3ebf65863b7bd18efbd392c9207a8f18c7214ec852af8041122f17a1906597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8f3ebf65863b7bd18efbd392c9207a8f18c7214ec852af8041122f17a1906597?s=96&d=mm&r=g\",\"caption\":\"Tara Kirkpatrick\"},\"description\":\"Marketing\",\"url\":\"https:\/\/sandbox-wp.apptopia.com\/en\/author\/tarakirk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia","description":"Optimize your app's discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/","og_locale":"en_US","og_type":"article","og_title":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia","og_description":"Optimize your app's discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.","og_url":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/","og_site_name":"Apptopia","article_published_time":"2023-06-20T09:56:00+00:00","article_modified_time":"2024-01-24T19:25:48+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp","type":"image\/webp"}],"author":"Tara Kirkpatrick","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tara Kirkpatrick","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#article","isPartOf":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/"},"author":{"name":"Tara Kirkpatrick","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/951f3cbb788886fed205d6dd95f268e7"},"headline":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns","datePublished":"2023-06-20T09:56:00+00:00","dateModified":"2024-01-24T19:25:48+00:00","mainEntityOfPage":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/"},"wordCount":372,"commentCount":0,"publisher":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#organization"},"image":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage"},"thumbnailUrl":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp","articleSection":["App Economy","Entertainment"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/","url":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/","name":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns - Apptopia","isPartOf":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage"},"image":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage"},"thumbnailUrl":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp","datePublished":"2023-06-20T09:56:00+00:00","dateModified":"2024-01-24T19:25:48+00:00","description":"Optimize your app's discoverability on the App Store with streaming app search strategies. Boost your visibility and user engagement with our tips.","breadcrumb":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#primaryimage","url":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp","contentUrl":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/09\/peacock-brag-scaled.webp","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/blog\/app-store-search-strategies-streaming-apps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox-wp.apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns"}]},{"@type":"WebSite","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#website","url":"https:\/\/sandbox-wp.apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox-wp.apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/sandbox-wp.apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/951f3cbb788886fed205d6dd95f268e7","name":"Tara Kirkpatrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandbox-wp.apptopia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8f3ebf65863b7bd18efbd392c9207a8f18c7214ec852af8041122f17a1906597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8f3ebf65863b7bd18efbd392c9207a8f18c7214ec852af8041122f17a1906597?s=96&d=mm&r=g","caption":"Tara Kirkpatrick"},"description":"Marketing","url":"https:\/\/sandbox-wp.apptopia.com\/en\/author\/tarakirk\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":4,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/posts\/188\/revisions\/2551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/media\/189"}],"wp:attachment":[{"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox-wp.apptopia.com\/en\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}