Apptopia’s MPI Correlates Strongly with Nights and Experiences Booked
Airbnb (ABNB) reports Nights and Experiences Booked in SEC filings, and this metric shows strong correlation with stock performance over 4+ years. Among the hundreds of metrics tracked, Apptopia’s Mobile Performance Index (MPI) was selected for its persistent correlation with this KPI.
Separately, Downloads, MAU, DAU, Engagement, Time Spent & User Churn were selected for their persistent correlation with this KPI. These correlations let investors monitor the Index and related metrics for signals on how Airbnb is trending for its Nights and Experiences Booked KPI.
MPI Declined -27.78% WoW, -8.05% YoY
Airbnb’s Mobile Performance Index showed a declining quarterly trajectory with -27.78% WoW and -8.05% YoY performance. The declining trend indicates negative growth persists quarter-over-quarter, suggesting mobile engagement faces sustained headwinds.
Both weekly and annual growth rates are negative, and the quarterly trajectory underscores continued pressure rather than stabilization.
Downloads Slowed to 1.8M (Down 9.90% YoY)
Downloads reached 1.8M last week, up 7.10% WoW, down 84.91% QoQ, and down 9.90% YoY. The strong weekly uptick contrasts with sharp quarterly and annual declines, suggesting recent momentum but a materially lower run-rate versus prior periods.
Monitoring whether this rebound sustains will be key.
DAU rising amid volatile time spent
Daily Active Users reached 14.9M (up 9.65% YoY), and Total Time Spent grew 8.04% YoY to 183.5B hours, though it fell 84.65% QoQ. The combination of rising user counts with a sharp quarter-over-quarter pullback in usage suggests longer-term engagement depth is improving but recent activity softened.
This mixed pattern points to solid acquisition momentum while near-term usage intensity may be fluctuating.
Churn Rising, Retention Deteriorating at Airbnb
User churn reached 58.01% last week, up 1.69% WoW, up 3.26% QoQ, and up 3.99% YoY. This indicates deteriorating retention trends across all timeframes, with over half of users churning, a significant level of customer attrition.
The elevated churn rate above 55% points to customer health challenges and risks to long-term growth unless churn drivers are addressed.
Headwinds Across Acquisition and Retention; Engagement Pivotal
Airbnb’s mobile metrics show coordinated pressure across the user lifecycle, centered on acquisition and retention. MPI is declining (-8.05% YoY), and downloads slid to 1.8M (-9.90% YoY), signaling softer top-of-funnel flow.
Engagement signals describe how active users are leveraging the app, with session depth and frequency the critical lever to cushion acquisition softness. With churn worsening, retention remains the key watchpoint; elevating engagement loops and activation quality will be essential to stabilize cohorts while monitoring MPI and downloads for inflection.
For investors, key watch items include MPI, downloads, and churn into Q4; these third-party estimates are subject to revision.
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About Apptopia’s Mobile Intelligence Platform
There are many other metrics available throughout the datasets, such as Session Length, Sessions per User, and Monthly Active Users (MAU). Each can have 20+ segmentations applied, including age groups, geographic breakdowns, and device types.
Get in touch with Apptopia to learn more about the options available.
